Ever looked at the social media website of Burberry? Here you will find a lookbook of various people all over the world wearing their iconic trench coat. They have found different fashion and streetstyle photographers, like Scott Schuman from The Sartoralist to make a series of photo's with the trench coat. You can also upload your own photo, Burberry will make a selection of photo's that they put on their website. In style of fashionblogs and streetstylefashion, they are creating an online platform to put the focus on their brand and the item that their known for. Like, leave a comment and connect with Facebook. If you want, you can even get a quick link to buy a Burberry Trench in a second. It looks nice, faboulus photographing and you get that really authentic feel, but there's too many pictures too look and let's face it once you've seen one trench you kind off seen them all. Would have liked to see more interactivity with the consumer. And they try to control their content too much by selecting pictures that are uploaded.
www.artofthetrench.com
